Fame at last (sort of)
My friend up in Edinburgh has started selling his own brews to pubs in the Edinburgh area and has started renting out a local microbrewery to mass produce his creations. He's called it "Innocente brewing company" after himself and I managed to win naming his first beer which is the "Bystander". I actually came up with several names and suggested a high-risk PR strategy but he wasn't brave enough. My strategy was as follows;
Make a beer called "Innocente smoothie"
Hope "innocent smoothie" tries to sue.
Bring out a beer called "innocente till proven guilty"
followed by "innocente bystander"
and then when he was successfully sued bring one out called "innocente's lost"
By then I'd have hoped he'd have gotten enough free PR to make up for the lawsuit. I can understand why he wants to take it slow and steady though. I'm hoping he will at least use the motto I gave him of "Don't lose you Innocentes!"
Anyway, I'm pretty pleased their is a beer out there that I christened.
Make a beer called "Innocente smoothie"
Hope "innocent smoothie" tries to sue.
Bring out a beer called "innocente till proven guilty"
followed by "innocente bystander"
and then when he was successfully sued bring one out called "innocente's lost"
By then I'd have hoped he'd have gotten enough free PR to make up for the lawsuit. I can understand why he wants to take it slow and steady though. I'm hoping he will at least use the motto I gave him of "Don't lose you Innocentes!"
Anyway, I'm pretty pleased their is a beer out there that I christened.